axle ai Software A Key Ingredient Of Kenny Chesney’s Tour

Axle AI, the leader in affordable media management, today announced its radically simple media management software is now a key component of country music superstar Kenny Chesney’s live tour technology.

Axle ai software has been adopted by Chesney’s video director Jay Cooper, a multiple-award-winning touring video pro who has documented Chesney’s tours for the past decade. Cooper chose Axle for quick and effective performance review and to locate specific tour moments from thousands of hours of recordings of Chesney’s sold-out concerts.

“Our axle ai media management software accomplishes tasks like finding a special artist appearance at one of Kenny’s concerts – that previously could have taken Cooper several hours,” said Sam Bogoch, axle ai’s CEO. “With our powerful software, any highlight and any shot from any concert is almost instantly viewable.”

According to Cooper, who has documented every Chesney concert over the last decade, AxleVideo’s media management software allowed Cooper to assist Chesney in reviewing past concerts quickly to fine tune and enhance his performances. Previously, Cooper’s content organization strategy was best described as “shoeboxes & sharpies.” He stored DVDs in shoeboxes and labeled them with a sharpie by year. Now the content is catalogued digitally and meta-tagged for easy review.

“At the beginning of rehearsals for the tour, I showed Kenny how it all worked,” said Cooper. “He asked, ‘Can you find when this happened?’ I typed in his friend that came to sing at his show, the show’s location, and said, ‘Let’s look at it from camera 3.’ Boom, there it was. Camera 3, this moment in this show. Kenny said, ‘That’s super fast. That’s amazing.’”

According to Cooper, Chesney likes to use sports analogies, and says he reviews past concerts as if it’s game tape. “Kenny asks to see certain moments in concerts and sometime comments that he’s done that too often – it’s time to change it up – and other times says, ‘that really worked there! We need to do that again!’ “

Chesney’s video touring crew created a unique solution to managing a decade’s worth of video. They combined a powerful tandem of Axle’s media management software and RAID hardware from Western Digital’s SanDisk Pro division. Not only does Axle’s software automatically detect and index media—metadata included—it also encodes that media to a lower resolution for Axle’s interfaces in browsers, Adobe® Premiere Pro® panel and mobile devices. The seamless automation helps Cooper breeze through his existing workloads while on tour, but he also relies on Axle for his ambitious plan to archive Chesney’s concert history and tag the footage for future searches.

Aside from helping Chesney review and plan performances, axle ai is used to quickly pull clips for media and promotional use. The bottom line, says Cooper, is that the axle ai software provides Chesney and his team with a time-saving tool for repurposing his videos in the future for a number of uses.

axledit 1.1 uses Seagate Lyve Cloud for  affordable, scalable storage

If you’ve got many terabytes of video content, chances are a large portion of it is just sitting there, on hard drives, not being used. Why just stash content away when you can repurpose and breathe new life into it, maybe even get paid for it? 

Axle ai, has collaborated with Seagate Technology, a world leader in mass-data storage infrastructure solutions, to integrate the company’s axledit Tera with Seagate Lyve™ Cloud to create a complete cloud solution for managing and editing multiple terabytes or petabytes of video content, directly from your browser. Your media is secure on Seagate Lyve Cloud; axledit makes it easy to find and edit that material in your browser.

The axledit Tera solution is being featured in a Seagate-axle ai-Archiware webinar on June 30th. The webinar will highlight a range of compelling ways you can benefit from Seagate Lyve Cloud in media and entertainment workflows.

The axledit Tera collaboration is centered around Seagate Lyve Cloud, Seagate’s always-on mass capacity object storage cloud platform, designed to enable multi-cloud freedom without egress fees or other add-on charges. Axle ai’s axledit is a browser-based collaborative editor that makes it easy for media teams to remotely search and manage their content from anywhere. Together, axle ai and Seagate are broadening access to cost-effective smart media cloud solutions for the professional video community.

Axledit Tera uniquely allows editing and even rendering directly from archived material. Unlike existing cloud services which only allow HD and 4K media to be retrieved from archive in a cumbersome, slow process, Axledit Tera uses the high-bandwidth storage of Seagate Lyve Cloud for instant ongoing access at any time. In addition, Seagate Lyve Cloud doesn’t charge any egress fees, allowing unlimited, realtime access to HD and 4K footage as well as high resolution images and audio files saved on axledit Tera.

Sam Bogoch, CEO of axle ai, said “For years, creative teams have expressed the need for a simplified and cost-efficient way to store, search and edit their content. Legacy solutions for broadcasters have been expensive and complex, but the powerful axle ai-Seagate solution brings revolutionary browser-based editing to the widest possible range of creative teams.”

axle ai & ATTO join with Apple to offer high-performance MAM bundles

Axle ai and ATTO Technology are working together to bundle storage and media management solutions to significantly improve performance and speed. The bundle includes ATTO’s ThunderLink® Thunderbolt™ Adapters, axle ai’s hybrid cloud media management solutions. and an Apple Mac® Studio. The announcement comes on the heels of the highly anticipated NAB Show 2022, and the bundle is directly available from axle ai and select resellers.

These bundles represent a revolutionary new level of performance and integration for media teams who need to store, manage and repurpose large amounts of media content at highest possible speeds. Best of all, these complete solutions plug directly into a wide range of SAN and NAS networking configurations, with no custom configuration required. The bundle will dramatically improve the performance of for 4K and 8K workflows.

A worldwide explosion of video content has created a desperate need for more efficient and cost effective media management solutions.. Market intelligence firm IDC has estimated that the sum of data generated globally by 2025 is set to accelerate exponentially to 175 zettabytes. A growing, double-digit percentage of this storage is used to house media files. Meanwhile, over 500,000 video teams worldwide are responsible for capturing, editing, and managing this content, but much of it becomes difficult to leverage soon after capture; in a report commissioned by Seagate, IDC estimates that more than two-thirds of data stored is not readily searchable or available for access after initial use.

Sam Bogoch, CEO of axle ai, said “With a return to on-premise and hybrid work, the performance of storage solutions for 4K and 8K video postproduction is more important than ever. We’re excited to be partnering with ATTO, a foundational leader in high-performance storage connectivity, and Apple to deliver the fastest possible storage solutions to address these needs.”

Tim Klein, President/CEO, ATTO Technology, said “axle has been pioneering affordable media management for a decade now, and their new axledit hybrid cloud gives intensive editing teams a way to collaborate remotely that wasn’t possible before. We’re happy our high-performance, low-latency storage connectivity has been added to the mix so that postproduction can work at unprecedented speed.”

Complete solution bundles that include axle ai 2022, Apple Mac Studio workstations, and ATTO ThunderLink Thunderbolt Fibre Channel or Ethernet Adapters are available immediately starting at $9,995. The base package includes a 10-core Apple Mac Studio, an ATTO ThunderLink 16Gb Fibre Channel adapter to plug into standard SAN environments, a two-user license of axle ai 2022, and a two-workflow license of axle connectr, as well as a half-day of remote installation support. Configurations that include a ThunderLink 32Gb Fibre Channel adapter, 20-core Mac Studio and/or expanded software licenses are available on request.

How axle ai & XenData make media management & search easier

Axle ai and XenData have joined forces to combine AI powered media search and collaborative editing with highly scalable data storage solutions. By launching support within axle ai 2022 for XenData’s X100 active archive, the companies’ are making it easier to manage and search large amounts of video.

The resulting combination of axle ai’s browser-based search, along with media management, AI tagging and axledit’s editing platform with XenData’s robust back end storage facilities is ideal for creative video, medical imaging, video surveillance and other applications with high volumes of large files.

Axle ai’s media management software is deployed at over 800 customers worldwide, including leading media companies such as ParamountWarner Bros, and NBC Universal. The X100 is powered by XenData Archive Series software which is trusted by over 1,500 organizations in over 90 countries, including many of the world’s largest media companies.

Dramatic industry consolidation over the last 18 months – with companies such as Masstech, Levels Beyond, CatDV, Primestream and DIVA being acquired – has left axle ai and XenData in strong positions to provide high-capacity media storage applications to more companies in need of affordable solutions.

In addition to market changes, technology is having a rapid impact on the space. Traditionally, large media repositories have needed extensive manual tagging to make video, audio and image content searchable. Axle ai 2022 employs powerful machine learning to create rich metadata for media files, automatically. These include axle Speech (speech transcription for $1 per hour of footage), axle Tags (face recognition, object recognition and logo recognition), and axle OCR functionality to extract text from images and PDFs. This opens major new market segments to the axle ai/XenData combination, ones which would have previously required prohibitive amounts of labor to make the video searchable.

Axle ai 2022 supports server configurations with Linux and MacOS as well as Windows (via VMware). Apple’s latest Mac Studio hardware, with 10 or 20 powerful CPU cores in a compact desktop package, is an ideal low-cost engine for deployments of axle ai 2022. The media management solution accesses the Xendata X100 via 10 Gigabit Ethernet and XenData’s XML API, for a seamless user experience across the two products.

The streamlined, axle ai 2022 user interface is accessed via the browsers of multiple users, who can search, manage and collaborate around huge media repositories without needing to know any technical details of how the back end is managed. In addition, the new collaborative editing tool and axle ai’s Premiere panel allow media to be dragged directly into the timeline of both cloud-based editing and traditional on-premise editing for Mac or Windows.

The X100 archive strongly adheres to standards. It supports writing to LTO cartridges using LTFS and writes to ODA cartridges using the Sony interchange standard. It fully supports the Microsoft security model based on Active Directory, making it easy to install in an existing Windows domain; likewise, axle ai 2022 also supports Active Directory for user authentication.

Multiple X100 systems may be synchronized using XenData’s Multi-Site Sync service which links multiple archives in different locations, creating a single global file system accessible from anywhere. As soon as a file is archived to LTO or ODA at one location, it becomes available as a stub file within the global file system. When a user makes a change by writing, overwriting or deleting a file, that change is propagated to all locations. This provides a consistent up-to-date set of files across the entire distributed organization.

Sam Bogoch, axle ai CEO, commented, “The design of the X100 is based on everything that we have learned from the 1500+ XenData archives that have been installed worldwide. It uses a simple architecture which takes advantage of the power of today’s multi-processor servers.”

If you’re going to be in Las Vegas for NAB 2022, stop by and say hello. Axle ai will be in booth N4816 and XenData booth N1516.

Sam Bogoch of axle ai interviewed by Angel Invest Boston

The Angel Invest Boston podcast is featuring CEO Sam Bogoch. Axle ai’s software helps media teams remotely search and manage their video content.

BOSTON, MA, USA, December 2, 2021 – Sal Daher’s Angel Invest Boston has featured CEO Sam Bogoch in an interview podcast that has just gone live. Axle ai’s software helps media teams remotely search and manage their video content, and integrates closely with tools from Adobe, Avid and Dropbox among others. Axle ai is proving essential in the shift away from workflows based on hard drives and over-the-shoulder editing collaboration, and towards browser-based “work from anywhere” capabilities that have become mandatory across media teams.

The podcast is online now at has been able to raise over $480,000 on the Republic3 platform, and now has over 1,000 investors in addition to key investments already made by Jason Calacanis, Stadia Ventures and Quake Capital. To date, the company has raised $1m and is now raising a $1.5m priced venture capital equity round.

In the wide-ranging interview, Bogoch and Daher discuss the ins and outs of equity crowdfunding, and his experiences working with, one of the top Reg. CF/Reg. A+ platforms. They touch on the disruptive impact of equity crowdfunding and its opportunity to provide a whole new tier of funding for startups, whether in technology, lifestyle brands or healthcare. They also talk about the massive needs for storage and software in the rapidly growing media space, and how has been able to able to meet a variety of challenges through its rise to leadership in the industry.

According to Bogoch, “The people doing video work actually have very similar roles and workflows, whether they work at a church, a sports arena, a political campaign or a major brand. They’re the people bringing the camera and gear, capturing the key footage, bringing it back on hard drives, editing it, and reviewing it with colleagues. So the work itself is very consistent.” That commonality across what appears to be a very diverse set of customers has been essential to driving’s growth. Customers include Madison Square Garden, NBC Universal, Paramount, and Coca-Cola among many name brands.


Based in Boston, Axle ai, Inc. is making media smarter. The company is the recognized leader in developing radically simple software for remote media access and search. It solutions have helped over 700 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Axle’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. The company has raised over $1m to date; its investors include Jason Calacanis, Stadia Ventures and Quake Capital as well as over 1,000 investors on the platform. More information at and equity crowdfunding at

About Sal Daher:
Sal Daher is an angel investor who invests in technologies that set Boston apart. Sal is a syndicate lead and podcast host at Angel Invest Boston Podcast. After immigrating to Boston as a child and attending Belmont High School, he studied engineering at MIT and Stanford. Decades of work in international finance followed. Starting in the early 1990s, he invested in a handful of ventures founded by friends and acquaintances. Now a full-time angel investor and investment syndicate lead focusing on early stage biotech. he led the angel round for SQZ Biotech, now public, and was an early investor in Gelesis, Inc. which is going public via SPAC to promote the sale of its FDA-cleared weight loss treatment. He is a member of Walnut Ventures and MIT Angels.

Sam Bogoch
axle ai, Inc.
+1 415-225-1926

connectr 2021 No Code workflow software for Windows, Mac & Linux

New Windows version of #NoCode workflow tool significantly broadens market

Today at Adobe MAX, axle ai, the leader in bringing radical simplicity to video search and collaboration, announced availability of Connectr 2021, its revolutionary NoCode software for automating media workflows, for Windows, MacOS and Linux.

The software is available for all 3 platforms and is shipping immediately. Pricing starts at $3,895 for a MacOS version supporting up to 4 concurrent workflows, with one day of professional services for workflow design included. In addition to the all-new Windows support, the new version of Connectr adds greater capability and simplified operation, such as multi-button selection menus and progress bars.

Dave Seedall, VP of Technology of Revolt TV was able to replace a complex media management and workflow solution from a European vendor originally costing more than $200,000, with a simple, affordable axle cpoonnectr 2021 solution costing less than $10,000. During the transition the COVID-19 pandemic forced a significant shift to offsite, virtual operations for Revolt. That shift was facilitated by the automated workflows powered by Connectr, as well as axle ai’s browser-based media management application.

“We’ve been really impressed with how robust and flexible Connectr is, and are already looking forward to taking further advantage of its open systems benefits and almost limitless connectivity,” Seedall added. Other prominent examples of Connectr users include Spanish telecom integrator Telefonica and leading Italian broadcaster MediaSet.

The NoCode Trend Comes To The Video Industry

“We want to give users the ability to set up their own powerful media workflows, on all the major computing platforms” said Sam Bogoch, axle ai’s CEO. “Our industry has lacked a truly open, cross-platform workflow tool priced affordably enough to achieve broad adoption.” Until now, media producers have had to either hire programmers to write custom code, buy more expensive and proprietary solutions tied to a specific application such as Telestream’s Vantage (transcoding) or IBM’s Aspera Orchestrator (file transfer), or, very often, do without. “With Connectr 2021, axle ai is putting a powerful workflow solution into the market at an affordable price, and opening it up to resellers and integrators as well as end users. It’s also offered to OEM partners who may license and relabel under their own brands,” Bogoch said.

The video industry has hundreds of highly capable specialist vendors and a handful of larger companies with broad product lines. Typically, integrating an automated workflow involving two or more of these vendors is beyond reach for most customers, blocking access to greater efficiencies across the entire media creation process. Connectr 2021 is intended to break this deadlock, allowing multi-way connectivity and integration to propagate over time, well beyond the footprint of single-vendor solutions.

Visual Front End

The Connectr 2021 software includes a graphical front end, Connectr Designer, which makes constructing workflows a simple drag-and-drop process. Software and hardware vendors, integrators and other technically proficient customers are able to create their own modules to plug into Connectr 2021, becoming part of a large and rapidly growing workflow ecosystem. Modules can either be shared for free on open source code repositories, or compiled and sold commercially by vendors. This cross-vendor ecosystem supports a wide range of interfaces, from REST APIs to Java code and command lines. It also supports notifications via either email or SMS messaging.

Connectr 2021 works seamlessly with 2021, the company’s flagship remote work solution for video teams. Integrations for the combined platform include panels for Adobe® Premiere® Pro, After Effects®, Photoshop®, Illustrator® and InDesign®, where assets can be searched, selected and imported into each of the host Creative Cloud® applications on Mac or Windows.

“More than ever before, creative teams are collaborating from remote locations and need powerful media workflows,” said Sue Skidmore, head of partner relations for Adobe video. “Creative Cloud users appreciate seamless solutions such as those from that make it easy to tap into assets, regardless of location.”

About Adobe MAX

Adobe MAX (October 26-28, 2021) is a free, virtual, and global creativity conference designed to refuel creative passions, inspire, educate, entertain, and foster relationships across the global creative community. Featuring more than 400 sessions, keynotes, technology sneaks and workshops from creative luminaries, inspiring celebrities, musicians and like-minded peers, Adobe MAX offers endless opportunities for seasoned creative pros, students, and hobbyists to take their creative skills to the next level. Notable speakers and presenters featured throughout the conference this year include Chloe Zhao, Kenan Thompson, Henry Golding, Tilda Swinton, Bryan Cranston, Aaron Paul, Casey Neistat, Young Thug and Imagine Dragons, among others.

About ( is the recognized leader in developing radically simple media management software. Its solutions have helped over 700 media organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford.’s radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Jason Calacanis’s LAUNCH accelerator (also a customer, Quake Capital and Stadia Ventures. Learn more at

How Pie Town uses axle ai MAM for remote post-production

Remote ‘smarter media’ workflows allow 60-person post production team to work effectively throughout COVID transition; axle ai software replaced legacy MAM.

Ever since the pandemic started, many of us have been working from home. At Pie Town Productions, a 25-year-old TV production company based in North Hollywood, they’ve been working from “home” for over two decades. That’s because they produce many of the well-known house renovation/flipping programs on HGTV, including House Hunters, Flip or Flop, Flipping 101 with Tarek El Moussa, and Christina on the Coast. The company is one of Greater LA’s most successful and prosperous reality shops.

Yet even Pie Town had to adjust when COVID-19 obligated everyone to “shelter in place,” forcing the vast majority of its staff to work remotely. Fortunately, they had implemented axle ai software to manage all their media, which comprises 100 terabytes of online/work-in-progress clips stored on Avid NEXIS Pro shared storage, and another 200 terabytes of near-line data on a NAS (network attached storage) system. Axle’s web-based user interface is engineered to be accessible from anywhere on any device. Further, axle enables them to select clips from low-resolution proxy media, with final rendering occurring back on the servers, to avoid having to transfer huge files back and forth during postproduction sessions.

“With axle in place, we can now all look at the same clip, at the same time,” explains Dana Besnoy, Pie Town’s SVP of Post Production. “Axle has connected us in a way we didn’t realize was possible when we all started scampering out of the building at the start of the pandemic.”

Pie Town has a very busy schedule, shooting three to five full episodes of House Hunters per week in addition to its local productions. In all, they produce about 200-300 episodes of reality and lifestyle programming per year. The raw footage is copied to the NAS at the end of each shoot, and axle ai automatically generates a low-res proxy, which is then available to the entire team. In all, between 40 and 60 Pie Town employees access axle ai on a daily basis.

“This allows all of our departments to access and review media with their needs in mind. Production can review for camera/audio concerns and/or crew feedback. Story can get a head start on their string out. And Post can access clips needed for transcription,” notes Besnoy. “Axle has been a great tool for tying us all together.”

Like many post houses, Pie Town’s post production workflow uses Avid Media Composer 2018 as their nonlinear editor, with the editors working in a fully Mac environment, and must accommodate a wide variety of original camera formats. “We’re able to accept almost any format that comes from the field; we accept any Sony camera, any Canon camera. Most of our internal equipment is ENG-style workhorse and digital cinema.

Not surprisingly, Pie Town has been leveraging media asset management (MAM) technology for some time now. They were pioneers with Apple Final Cut Server and, when that product’s development was terminated, they transitioned to another MAM for nearly a decade. However, notes Besnoy, that approach hit a roadblock, because the high operating costs and user complexity were a bad match for their needs, and maintaining it was getting more difficult over time. “We made the easy decision to switch to axle; we have millions and millions of digital assets that we need to maintain as an ongoing, growing, organic digital library, and transitioning to axle just made sense,” she explains. “It’s user-friendly; straight out of the box, it works; setup was seamless and transitioning and transferring our assets from our old MAM to axle took under a week.”

“Axle has been a great MAM solution for us; we’ve been using it for about a year now, and our user base tends not to be highly technical, so the UI of axle is perfect for them,” she observes. “I’ve gotten many compliments from our users that its ease of use is superior to our previous MAM.”

### ( – We make media smarter. is the recognized leader in developing radically simple media management software. Its solutions have helped over 700 organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. axle’s radically simple software uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide., Inc. is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Investors include Stadia Ventures, Jason Calacanis’s LAUNCH accelerator and Quake Capital. You can invest in axle ai on Republic through Sept. 27th –  The company is also exhibiting at next week’s virtual TechCrunch Disrupt conference. Learn more at and

Add royalty-free stock media to your edits

Sometimes when you’re editing you need an extra video clip or motion graphic to improve or elevate the video. That’s why we’ve built a stock media integration that allows you to drag and drop clips into your sequence and use royalty-free.

The stock library includes over 2 million images, videos, and graphics that are ready to use and can be dragged and dropped into your sequences.

How to Add Stock Media to Your Video

Adding stock video, images, motion graphics, and backgrounds to your videos is easy:

  • Select Stock Media and Graphics from the hierarchy to browse what’s available
  • In the stock list on the right, type text in the Search Bar and press enter to see results matching your search
  • Select a category of stock in the Category Dropdown to the right of the search bar, such as Images, Video, or Motion Graphics.
  • In the editor, when you find a stock clip to use, drag and drop it from the stock list to your sequence

We’re working on expanding the amount and types of elements available to use. If there’s a specific type of element you would like added, let us know!

To start editing for free and give the stock media feature a try, click the button below:

Customize your proxy settings in axle ai

This summer, we’re highlighting some of our team’s favorite features — some you may know about, and some you may not! These are different aspects of axle ai with one thing in common: they all make it easier for you and your team to work with video, audio and graphics, whether you’re in the office or working remotely.

This week, let’s cover a key component in axle… makes it radically simple… to work with proxy files

An important piece of axle ai is our use of low-resolution proxy files. Axle creates h.264 proxies of all your original media, making it fast and easy to view media from any web browser. There are several default proxy settings, such as location and resolution, that can be customized for your system. By default, the size of a proxy file is about five to ten percent of the original file size, and any system can be set to process higher-resolution proxies. It’s important to take this into account when planning your designated proxy storage for your axle library. Adding a watermark to your proxies is an available feature for your axle library that is typically done when the system is first installed.

Seagate and Announce Smarter Media Solutions

Video capture is growing crazy-fast, and while storage leaders like Seagate offer robust technologies for storing media, they realize their creative customers often lack the tools to easily tag and search that media.

That’s why we’re excited to announce our product collaboration with Seagate, which can make your media smarter, more accessible, and way more organized.

Our new Smarter Media bundles let you choose from a slate of new and innovative storage products from Seagate and manage your video content with’s media management software, speech transcription, and facial recognition.

With our effective, easy-to-learn media navigation system and Seagate’s unique data storage solutions including the new Lyve Cloud, businesses can greatly reduce the time spent searching for relevant media, deciding where to move that media, and locating and reusing it at a moment’s notice.

Learn more about the and Seagate partnership at